Most buyers admit that the primary reason behind a purchase is based on looks. Color obviously has a big part in commercial advertising. From clothing and jewelry manufacturers to real estate agencies and even insurance companies, businesses that utilize the color-effect can tap into success.
According to research all the varying hues evoke separate human emotions. These include sentiments and even passions that may attract consumers to a specific brand or product.
Can Color Talk? 7 Quotes that prove it Does!
Red: “I am an attention-grabber and produce a mood of power and excitement that talk people into buying!”
White: I give a pure, clean, sheltered and protected impression, as well as emitting a sense of impartiality that generates creativity.”
Blue: “I create a sense of peacefulness and trustworthiness.”
Green: “I produce the feelings of health, peace and calmness that lead to purposeful decision making.”
Orange: “I grab attention by empowering people with a fun and energizing feel about themselves and the corporation they are associating with.”
Purple: “I am usually linked to royalty, knowledge, and reverence, as well as ingenuity, which is why I am often used by the cosmetic industry.”
Brown: “I resemble the earth, giving people a sense of ease that relaxes them.”
Black: “I am starkly powerful and influential, while alluding to constancy and know-how.”
Reputation, however, Says it All
Of course, nothing says as much about a business than the hands-down experience of customers. A company that deals respectfully and efficiently with customers while delivering products of excellence along with appealing prices develops the sterling reputation that genuinely says it all.
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Summary: From crayons to sales incentive, color is an amazing marketing tool that businesses can tap into. Get inspired with this review by the NJ insurance experts.