PRIME INSURANCE AGENCY – Passion, Commitment, Excellence.

PRIME Insurance has become an all-encompassing insurance epicenter! Now at our beautiful new 960 E County Line Rd building, incorporating 7,000 square feet of stylish sole-occupancy innovation, we're the one-stop source of state-of-the-art insurance accessibility. Customers benefit from quick drive up in-and-out service, leading edge technology, energy efficiency and the very latest in paperless progression - combined with outstanding hands-on expertise of all dedicated staff members! Visit us today and HAVE A PRIME DAY™!

At PRIME Insurance of Lakewood, NJ, selling insurance is nothing less than a passion for excellence. It's about a drive to provide the best coverage possible for our clients. And it's about a commitment to achieve that.

Auto Insurance

We are pros at locating affordable and comprehensive auto insurance. Request a quote and allow us to present tailored coverage for you.

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Home Insurance

Homeowners Insurance quotes can vary. We can get you tailored coverage at competitively lowest quotes.

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Business Insurance

Allow us to review your insurance requirements. It is important for any business to secure tailored coverage to protect you in times of need.

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Life Insurance

Life is ever changing and your life insurance policy should evolve along with it. Speak to us about excellent choices of affordable coverage.

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How to Master the Art of Parallel Parking

If you are like many drivers, you are uncomfortable when it comes to parallel parking. But a little practice in an empty parking lot using cones or other place markers to create a mimicked parking situation can go a...

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The Staged Auto Crash: How to Recognize the Signs

The insurance industry is very vigilant about fraudulent claims. One of the most cunning examples of auto insurance claim fraud involves something known as a staged crash or collision where it is not just the...

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