PRIME INSURANCE AGENCY – Passion, Commitment, Excellence.

PRIME Insurance has become an all-encompassing insurance epicenter! Now at our beautiful new 960 E County Line Rd building, incorporating 7,000 square feet of stylish sole-occupancy innovation, we're the one-stop source of state-of-the-art insurance accessibility. Customers benefit from quick drive up in-and-out service, leading edge technology, energy efficiency and the very latest in paperless progression - combined with outstanding hands-on expertise of all dedicated staff members! Visit us today and HAVE A PRIME DAY™!

At PRIME Insurance of Lakewood, NJ, selling insurance is nothing less than a passion for excellence. It's about a drive to provide the best coverage possible for our clients. And it's about a commitment to achieve that.

Auto Insurance

We are pros at locating affordable and comprehensive auto insurance. Request a quote and allow us to present tailored coverage for you.

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Home Insurance

Homeowners Insurance quotes can vary. We can get you tailored coverage at competitively lowest quotes.

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Business Insurance

Allow us to review your insurance requirements. It is important for any business to secure tailored coverage to protect you in times of need.

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Life Insurance

Life is ever changing and your life insurance policy should evolve along with it. Speak to us about excellent choices of affordable coverage.

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Fun Facts about those Back-Seat Drivers

“You almost made me get into an accident! PLEASE stop being a BACKSEAT DRIVER!” I’d imagine that every driver out there can identify with the above statement. Backseat drivers are... I’ll let you fill in the dots....

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How Do I Make Sure My Child is Buckled Safely in the Car Seat?

On January 14, 2019, a Minnesota motorist’s video captured the heart-stopping episode: a car seat with a toddler strapped into it tumbled from a moving car. Miraculously, the child was uninjured and was saved from a...

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