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Why the Media Needs Insurance Coverage

Media Liability Insurance


With adjectives like these depicting the media, newspapers, magazines, book publishers, radio stations, TV stations, film program producers, authors and advertisers are at the center of a hotly debated American tradition of free speech, fortifying the need for liability and other forms of insurance coverage.

Related liability policies focus on the media’s accountability to other people and organizations in regard to occurrences of copyright infringement, plagiarism, libel, slander and other comparable insurance claims in regard to personal and advertising injury, contingent on a self-insured retention.

For the most part, insurance forms incorporate defense coverage as a segment of the insurance limits.


Media Promotions Insurance

“It’s your chance to win big…”

Both printed and radio broadcast promotions as well as those on social media have the ability to increase market share, draw advertisers and add lines of viewing.

RELATED: commercial insurance coverage for the printer

Promotions include tactics that directly influence listener/radio/reading loyalty:

  • Necessitating listening audiences to tune into the radio station continuously so as to collect essential cues
  • Expecting radio station listeners to pinpoint the recording musician who caroled sound-bites of 5 tracks woven together.
  • Requiring readers of printed and social media promotions to email or mail in requested info.

This type of insurance shields the print or radio broadcast promotion from the amount of winnings or winners exceeding the prize budgeting cost.


For more on liability or media promotion insurance, consult with a  qualified and experienced independent agency

PRIME Insurance is a three-generation family-run independent agency. We’re an award-winning establishment that proudly partners with many of the leading companies in the industry – big names such as ACE, AmTRUST, ASI, ASSURANT, CHUBB, CNA, Employers, FOREMOST, Liberty Mutual, MetLife, PROGRESSIVE, Safeco, StillWater, Travelers, USLI, ZURICH and more. This gives us the ability to provide all forms of excellent nationwide coverage and bonds at competitively lowest quotes. Visit us on our online insurance website or email us at PRIME [at] primeins [dot] com or call us at 732-886-5751 and HAVE A PRIME DAY™!


Summary: Like other industries, the media has specialized insurance concerns. We outline them here. 


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